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Fashion promotion : building a brand through marketing and communication / Gwyneth Moore.

By: Material type: TextTextSeries: Basics fashion managementPublication details: Lausanne, Switzerland : AVA Academia, c 2012.Description: 176 p. : ill. (chiefly col.) ; 23 cmISBN:
  • 9782940411870 (pbk.) :
  • 2940411875 (pbk.)
Subject(s): DDC classification:
  • 687.0688 23
LOC classification:
  • HD9940.A2 M66 2012
Contents:
Industry and context -- Marketing -- Media and PR -- Creating the vision -- Digital fashion -- Collaboration and connection.
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Includes bibliographical references and index.

Industry and context -- Marketing -- Media and PR -- Creating the vision -- Digital fashion -- Collaboration and connection.

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