Sports sponsorship: philanthropy or a commercial investment : an analysis of the use of soccer sponsorship as a strategic marketing communication tool in the Zimbabwe Premier Soccer League / by Martin N. Gundani.

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Material type: Text

TextNew York : Financial Times Prentice Hall, 2007Description: xi, 131 pages : illustartions ; cmSubject(s):

Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2007.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	GV 181.3 GUN (Browse shelf(Opens below))	SP053	Available		BK0033169

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Dissertation (Msc.)--Chinhoyi University of Technology, 2007.

Includes bibliographical references (p.124-131) and abstract.

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