Marketing communication : an integrated approach / Ludi Koekemoer (ed) ; authors, Steve Bird [and others]
Material type:
TextCape Town : Juta, 2014Description: xiii, 514 pages : illustrations ; 25 cmISBN: - 0702165093 (pbk.)
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5412 MAR (Browse shelf(Opens below)) | c.039055 | Available | BK00455881 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5412 MAR (Browse shelf(Opens below)) | c.039056 | Available | BK00455879 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5412 MAR (Browse shelf(Opens below)) | c.039057 | Available | BK00455878 |
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| HF 5411 BOW Strategic marketing channel management. | HF 5411 SMI Strategic marketing communications : new ways to build and intergrate communications / | HF 5412 MAR Marketing communication : an integrated approach / | HF 5412 MAR Marketing communication : an integrated approach / | HF 5412 MAR Marketing communication : an integrated approach / | HF 5412.12 CON Contemporary cases in Southern African marketing / | HF 5412.12 CON Contemporary cases in Southern African marketing / |
Includes bibliographical references and index.
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