Results orientated cause marketing [electronic resource] : the secrets of effective partnerships in corporate philanthropy / Stephen M. Adler [and] Hallie Leighton.

By:

Adler, Stephen M [spk]

Contributor(s):

Leighton, Hallie. (Director of Branding & Strategic Partnerships, Charity Brands Consulting, USA) [spk]

Material type:

FilmPublisher number: 2357 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Benefits of cause related marketing -- Consumer, corporate and social investment trends -- Checklist for success -- Case studies -- Celebrity involvement -- Do ́ s and don ́ ts.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Benefits of cause related marketing -- Consumer, corporate and social investment trends -- Checklist for success -- Case studies -- Celebrity involvement -- Do ́ s and don ́ ts.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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