Measuring the effectiveness of marketing expenditure [electronic resource] / Tim Ambler.
Material type:
FilmPublisher number: 2299 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Modern brand managementPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The use of metrics -- Review of the Australian Marketing Institute webware for dashboard metrics selection and design -- Layout design -- Should the Australian system be adopted elsewhere? -- Marketing performance -- Brand valuation -- Silver metrics -- DCF techniques in performance measurement and planning -- The bottom line -- Benefits from well designed market dashboards.
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