Personality and psychographics [electronic resource] / Namita Bhatnagar.
Material type: FilmPublisher number: 3521 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Why we buyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Other title:- Personality & psychographics
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Personality research -- Freudian theory -- Motivational research and consumption motives -- Neo-Freudian theories -- Trait theory -- Brand personality -- Animism and anthropomorphization -- Lifestyles and consumption patterns -- Lifestyle marketing perspective -- Psychographic analysis -- AIO dimensions -- VALS framework -- Geodemographic segmentation -- Food cultures -- Behavioral targeting.
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Mode of access: World Wide Web.
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