Marketing research : tools & techniques / by Nigel Bradley.

By:

Bradley, Nigel, author, 1958-

Material type:

TextPublisher: Oxford : Oxford University Press, 2010Edition: 2nd edDescription: xx, 527 pages : illContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780199597352
019965509X (pbk.) :

Subject(s):

Marketing research

LOC classification:

HF5415.2 .B655 2013
HF5415.2 .B655 2013

Summary: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.2 BRA (Browse shelf(Opens below))	c.040299	Available	BK00457118

Previous edition: 2010.

Includes bibliographical references and index.

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

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