Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert.
Material type: TextPublication details: Bronxville, NY : Wessex, 2009.Edition: European edDescription: xxxii; [various pagination] p. ; cmISBN:- 9780979734441 :
Includes bibliographic references and glossary.
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