Global marketing : practical insights & international analysis / Carlyle Farrell.

By:

Farrell, Carlyle

Material type: Text

TextPublication details: Los Angeles : SAGE, 2015.Description: 347 pages : color illustrations ; 27 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781446252635
1446252639
9781446252642 :
1446252647

Subject(s):

Genre/Form:

Textbooks.

DDC classification:

658.8/4 23

LOC classification:

HF1416 .F37 2015

Contents:

Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 1416 FAR (Browse shelf(Opens below))	c.041090	Available		BK0049808

Includes bibliographical references and index.

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