How readers engage with newspaper advertising [electronic resource] / Anne Foster.

By:

Foster, Anne [spk]

Material type:

FilmPublisher number: 2432 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Magazine and newspaper advertisingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s):

Advertising, Newspaper

Online resources:

Contents:

Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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