Marketing in school environments [electronic resource] : the youth marketing industry perspective / John Geraci.
Material type:
FilmPublisher number: 2223 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Communicating to the young consumerPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue.
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Mode of access: World Wide Web.
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