Neuroscience and advertising [electronic resource] / Justin Gibbons.

By:

Gibbons, Justin [spk]

Material type:

FilmPublisher number: 1999 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. TV advertising in the UKPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s):

Television advertising -- Great Britain

Online resources:

Contents:

Contents: A beginners ́ guide to the brain -- The emotional brain -- Phineas Gage -- Emotions affect decision making -- Emotional anchoring -- Theory of attention -- A spectrum of media experiences -- The power to connect.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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