Web 2.0 / social media [electronic resource] : the times they are a changing / Jim Hamill.

By:

Hamill, James [spk]

Material type:

FilmPublisher number: 2488 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (56 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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