Chinhoyi University Of Technology OPAC

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Advanced statistical techniques for direct marketing tests [electronic resource] / Barry Leventhal. by
  • Leventhal, Barry [spk]
Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1808 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Online access:
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

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2.
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The statistics of segmentation and classification [electronic resource] / Barry Leventhal. by
  • Leventhal, Barry [spk]
Series: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1785 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Online access:
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

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