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Facebook marketing : leveraging facebook's features for your marketing campaigns / Brian Carter, Justin Levy.

By: Contributor(s): Material type: TextTextPublication details: Indianapolis : Que Publishing, c2012.Edition: 3rd edDescription: x, 222 p. : ill. (some col.) ; 23 cmISBN:
  • 9780789741134 (pbk.) :
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HF5415.1265 .C366 2012
Contents:
From dorm room to board room : the growth of social networks -- Getting started. Getting around Facebook : the basics ; Addressing privacy concerns ; Establishing a corporate presence 00 Intermediate marketing skills. Facebook advertising : how and why you should be using it ; Facebook page analytics : tracing your success ; Using Facebook to develop communities -- Getting the most out of advanced Facebook features. The power of local : Facebook places and deals ; Socialize your website with Facebook Connect and social plugins ; Facebook credits : social currency and your business -- Role models and predictions. Best in class Facebook pages ; What's next for Facebook.
Summary: "The easy, step-by-step guide to Facebook marketing--100% updated for Facebook's newest features & best practices"--P. [4] of cover.
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Includes index.

From dorm room to board room : the growth of social networks -- Getting started. Getting around Facebook : the basics ; Addressing privacy concerns ; Establishing a corporate presence 00 Intermediate marketing skills. Facebook advertising : how and why you should be using it ; Facebook page analytics : tracing your success ; Using Facebook to develop communities -- Getting the most out of advanced Facebook features. The power of local : Facebook places and deals ; Socialize your website with Facebook Connect and social plugins ; Facebook credits : social currency and your business -- Role models and predictions. Best in class Facebook pages ; What's next for Facebook.

"The easy, step-by-step guide to Facebook marketing--100% updated for Facebook's newest features & best practices"--P. [4] of cover.

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