Communicating and promoting financial services [electronic resource] / Steve Manton.

By:

Manton, Steve [spk]

Material type:

FilmPublisher number: 1893 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Financial services marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: A challenging environment -- New issues and new marketing channels -- The impact of online -- Offline and online change -- Relevance -- Permanence -- Key marketing issues -- Marketing tactics -- Online advertising market share up -- The importance of online marketing for financial services -- Maximizing online and offline marketing -- Combining natural and paid marketing -- Targeting and accountability -- Measurability -- The importance of online marketing.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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Mode of access: World Wide Web.

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