Making better pricing decisions with informative priors [electronic resource] / Alan L. Montgomery.
Material type:
FilmPublisher number: 2467 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (75 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations.
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