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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2010.Edition: 9th edDescription: xix, 554 p. : ill. ; 27 cmISBN:
  • 9780073404769 (alk. paper)
  • 0073404764 (alk. paper)
  • 9780071267816 (pbk.) :
  • 0071267816 (pbk.)
Other title:
  • Consumer behavior and marketing strategy
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.3 .P468 2010
Contents:
Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.3 PET (Browse shelf(Opens below)) c. 040520 Available BK0048918
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.3 PET (Browse shelf(Opens below)) c.039392 Available BK00455980

Includes bibliographical references and index.

Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.

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