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Marketing : the basics / Karl Moore and Niketh Pareek.

By: Contributor(s): Material type: TextSeries: The basicsPublication details: London ; New York : Routledge, 2010.Edition: 2nd edDescription: 240 p. : ill. ; 21 cmISBN:
  • 9780415778992 (hbk.)
  • 0415778999 (hbk.)
  • 9780415779005 (pbk.) :
  • 0415779006 (pbk.)
  • 9780203870341 (ebk.)
  • 0203870344 (ebk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M664 2010
Other classification:
  • 85.40
Contents:
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
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Item type Current library Home library Call number Copy number Status Barcode
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415.13 MOO (Browse shelf(Opens below)) c.042661 Available BK0050468

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

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