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An analysis of the role of brand management strategies on organizational competitiveness in the medical aid indusrtry : a case of First Mutual Medical Savings Fund / by Priscillah Poswo.

By: Contributor(s): Material type: TextTextPublication details: 2012.Edition: edDescription: 102 p. : col.ill. ; cmSubject(s): Dissertation note: Dissertation (Msc)--Chinhoyi University of Technology, 2012.
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Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 69 POS (Browse shelf(Opens below)) SP524 Available BK00445307

Dissertation (Msc)--Chinhoyi University of Technology, 2012.

Includes bibliographical references (p.95-102) and abstracts.

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