An analysis of the role of brand management strategies on organizational competitiveness in the medical aid indusrtry : a case of First Mutual Medical Savings Fund / by Priscillah Poswo.
Material type: TextPublication details: 2012.Edition: edDescription: 102 p. : col.ill. ; cmSubject(s): Dissertation note: Dissertation (Msc)--Chinhoyi University of Technology, 2012.Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 69 POS (Browse shelf(Opens below)) | SP524 | Available | BK00445307 |
Dissertation (Msc)--Chinhoyi University of Technology, 2012.
Includes bibliographical references (p.95-102) and abstracts.
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