Analysing media texts / edited by Marie Gillespie and Jason Toynbee.

Contributor(s):

Material type:

TextPublication details: Maidenhead, Berkshire, England ; New York, NY, USA : Open University Press in association with the Open University, 2006.Description: 208 pages : illustrations ; 25 cm + 1 DVD-ROM (4 3/4 in.)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0335218873
9780335218875
0335218865 :
9780335218868

Subject(s):

LOC classification:

P96.C76 A53 2006

Contents:

Ch. 1. Semiotics : signs, codes and cultures / Jostein Gripsrud, Jason Toynbee and David Hesmondhalgh -- Ch. 2. Understanding genre / Gill Branston -- Ch. 3. Narrative analysis / Marie Gillespie -- Ch. 4. Discourse analysis and content analysis / David Hesmondhalgh -- Ch. 5. politics of representation / Jason Toynbee -- Conclusion : framing the real : beyond the text / Marie Gillespie and Jason Toynbee.

Review: "This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	P 96.L34 ANA (Browse shelf(Opens below))	c.041085	Available	BK0049830

Includes bibliographical references and index.

"This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads."--Jacket.

System requirements: IBM PC or compatible with optical disk reader.

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