Recent trends in global advertising practice [electronic resource] / Nükhet Vardar.
Material type:
FilmPublisher number: 2282 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (53 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East.
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Mode of access: World Wide Web.
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