Global account management [electronic resource] : what it is and what it isn ́ t / George S. Yip.

By:

Yip, George S [spk]

Material type:

FilmPublisher number: 3474 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Global strategyPublication details: London : Henry Stewart Talks, 2014.Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy ́ Organization -- Global customers -- Customer relationship management.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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