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	1.	Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / by Herschell Gordon Lewis. by Lewis, Herschell Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Golden books centre SDN. BHD, 1993 Availability: Items available for loan: Chinhoyi University of Technology Libraries (2)Location, call number: HF 5415.126 LEW, ... Found in Open Library: Place hold Add to cart (remove)
	2.	Principles of direct and database marketing / Alan Tapp. by Tapp, Alan Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005 Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.126 TAP. Found in Open Library: Place hold Add to cart (remove)
	3.	No cover image available Advanced statistical techniques for direct marketing tests [electronic resource] / Barry Leventhal. by Leventhal, Barry [spk] Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher number: 1808 Henry Stewart Talks Publication details: London : Henry Stewart Talks, 2008 Online access: Click here to access online Series Availability: Items available for loan: Chinhoyi University of Technology Libraries (1). Place hold Add to cart (remove)
	4.	No cover image available Campaign optimisation [electronic resource] / Paul Rowson. by Rowson, Paul [spk] Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher number: 1800 Henry Stewart Talks Publication details: London : Henry Stewart Talks, 2008 Online access: Click here to access online Series Availability: Items available for loan: Chinhoyi University of Technology Libraries (1). Place hold Add to cart (remove)
	5.	No cover image available How to build a model to improve response [electronic resource] / Stuart Clarke. by Clarke, Stuart [spk] Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher number: 1952 Henry Stewart Talks Publication details: London : Henry Stewart Talks, 2008 Online access: Click here to access online Series Availability: Items available for loan: Chinhoyi University of Technology Libraries (1). Place hold Add to cart (remove)
	6.	No cover image available How to design and evaluate a direct marketing test [electronic resource] / Nigel Hathway. by Hathway, Nigel [spk] Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher number: 1791 Henry Stewart Talks Publication details: London : Henry Stewart Talks, 2008 Online access: Click here to access online Series Availability: Items available for loan: Chinhoyi University of Technology Libraries (1). Place hold Add to cart (remove)
	7.	No cover image available How to evaluate results from direct marketing campaigns involving targeting [electronic resource] / Tom Breur. by Breur, Tom [spk] Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher number: 1858 Henry Stewart Talks Publication details: London : Henry Stewart Talks, 2008 Other title: How to evaluate results from a direct marketing test Online access: Click here to access online Series Availability: Items available for loan: Chinhoyi University of Technology Libraries (1). Place hold Add to cart (remove)

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