Mass communications [electronic resource] / Douglas C. West.

By:

West, Douglas C [spk]

Material type: Film

FilmPublisher number: 3054 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Principles of marketingPublication details: London : Henry Stewart Talks, 2012.Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Definition and scope of mass media -- Key trends -- Mass media strategy -- Types of media -- Web -- Press -- TV -- Radio -- Billboards -- Cinema -- Synergies between media.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Definition and scope of mass media -- Key trends -- Mass media strategy -- Types of media -- Web -- Press -- TV -- Radio -- Billboards -- Cinema -- Synergies between media.

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Mode of access: World Wide Web.

System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

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