Product management and product elimination [electronic resource] / David R. Harness.

By:

Harness, David R [spk]

Material type:

FilmPublisher number: 1872 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Financial services marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: The financial services product -- Service product attributes -- Challenges caused by service product characteristics -- Product management -- Product lifecycle -- End stage product management -- Causes of product elimination -- Identification of an elimination candidate -- Removal process -- Product elimination stage model.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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Mode of access: World Wide Web.

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