An investigation into the challenges and strategies for financial services branding : a closer look at Zimbabwe's Commercial Banks' re-branding exercises since year 2000 / by Cleven Masango.

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TextChinhoyi Chinhoyi University of Technology, 2007Description: 137 pages : illustrations ; cmSubject(s):

Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2007.

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HG 173 MAS (Browse shelf(Opens below))	SP073	Available	BK0031283

Dissertation (Msc.)--Chinhoyi University of Technology, 2007.

Includes bibliographical references (p.136-137) and abstract.

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