Digital marketing : strategy, impemantation and practice / by Dave Chaffey.

By:

Chaffey, Dave

Contributor(s):

Chadwick, Fiona Ellis

Material type:

TextPublication details: Essex : Pearson, 2012.Edition: 5th edDescription: xxix, 698 p. : ill. ; 25 cmISBN:

9780273746102

Subject(s):

DDC classification:

658.8/4 21

LOC classification:

HF5415.13 .U735 2004

Contents:

Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.13 CHA (Browse shelf(Opens below))	c.034253	Available	BK0042436
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.13 CHA (Browse shelf(Opens below))	c.034252	Available	BK0042433
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.13 CHA (Browse shelf(Opens below))	c.034251	Available	BK0042428
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.13 CHA (Browse shelf(Opens below))	c.034250	Available	BK0042432

Includes index.

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