From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

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TextPublication details: Amsterdam : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi, 376 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69 DEC (Browse shelf(Opens below))	c.031356	Available	BK0044932
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69 DEC (Browse shelf(Opens below))	c.039264	Available	BK00458421

Includes bibliographical references and index.

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