Hierarchical effects of advertising [electronic resource] / Sandeep R. Chandukala.

By:

Chandukala, Sandeep R [spk]

Material type:

FilmPublisher number: 2310 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Multistage processes -- Understanding intermediate effects of advertising -- A simple Bayesian approach for capturing intermediate effects with heterogeneous response segments -- Application based on cross-sectional brand tracking data to demonstrate the proposed modeling strategy and model comparisons.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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