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Advertising and promotion : communicating brands /

Hackley, Christopher E.

Advertising and promotion : communicating brands / Chris Hackley. - London ; Thousand Oaks, Calif. : SAGE Publications, 2005. - 264 p., [8] p. of plates : col. ill. ; 25 cm.

Includes bibliographical references (p. [239]-246) and index.

ISBN: 0761941533 (hbk.) 0761941541 (pbk.)

Nat. Bib. No.: GBA480089 bnb

Subjects--Topical Terms:
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising--Social aspects.
Advertising--Brand name products.

LC Class. No.: HF6161.B4 / H33 2005

Dewey Class. No.: 659.1

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