Advertising and promotion : (Record no. 4244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01231cam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000020435 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040430s2005 enkmf f b a001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA480089 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761941533 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761941541 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)56963422 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b59070985 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | BWK |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161.B4 |
| Item number | H33 2005 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Christopher E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | communicating brands / |
| Statement of responsibility, etc. | Chris Hackley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 p., [8] p. of plates : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [239]-246) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Social aspects. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| Source of heading or term | sears |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 110520 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | &nq050607osupfw |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | MARS |
| 913 ## - | |
| -- | N |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 6161.B4 HAC | BK0034032 | 09/21/2023 | c.027538 | 09/21/2023 | Books |