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Advertising and promotion : communicating brands / Chris Hackley.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.Description: 264 p., [8] p. of plates : col. ill. ; 25 cmISBN:
  • 0761941533 (hbk.)
  • 0761941541 (pbk.)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF6161.B4 H33 2005
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 6161.B4 HAC (Browse shelf(Opens below)) c.027538 Available BK0034032

Includes bibliographical references (p. [239]-246) and index.

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