Multi-channel challenges for retail marketers
Reynolds, Jonathan, 1958-
Multi-channel challenges for retail marketers [electronic resource] / Multichannel challenges for retail marketers Jonathan Reynolds. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector . - Henry Stewart talks. Marketing & management collection. Retail marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity.
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Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2022 Henry Stewart Talks
Marketing.
Multilevel marketing.
Retail trade.
Multi-channel challenges for retail marketers [electronic resource] / Multichannel challenges for retail marketers Jonathan Reynolds. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector . - Henry Stewart talks. Marketing & management collection. Retail marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2022 Henry Stewart Talks
Marketing.
Multilevel marketing.
Retail trade.