Multi-channel challenges for retail marketers [electronic resource] / Jonathan Reynolds.

By:

Reynolds, Jonathan, 1958- [spk]

Material type: Film

FilmPublisher number: 2022 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Retail marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Other title:

Multichannel challenges for retail marketers

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Contents:

Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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