Chinhoyi University Of Technology OPAC

Multi-channel challenges for retail marketers (Record no. 6268)

MARC details
000 -LEADER
fixed length control field 02168ngm a2200397 a 4500
001 - CONTROL NUMBER
control field 0000025173
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135139.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m c
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr|cna|||a||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field vz|czazum
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080121s2009 enk|||||||||||s|||v|eng d
028 50 - PUBLISHER OR DISTRIBUTOR NUMBER
Publisher or distributor number 2022
Source Henry Stewart Talks
035 ## - SYSTEM CONTROL NUMBER
System control number HST2022_1_2
035 ## - SYSTEM CONTROL NUMBER
System control number 000947186
040 ## - CATALOGING SOURCE
Original cataloging agency KCL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Reynolds, Jonathan,
Dates associated with a name 1958-
Relationship spk
245 10 - TITLE STATEMENT
Title Multi-channel challenges for retail marketers
Medium [electronic resource] /
Statement of responsibility, etc. Jonathan Reynolds.
246 3# - VARYING FORM OF TITLE
Title proper/short title Multichannel challenges for retail marketers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Henry Stewart Talks,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (1 streaming video file (37 min.) :
Other physical details color, sound).
490 1# - SERIES STATEMENT
Series statement Retail marketing : the marketing issues facing a fast-changing sector
500 ## - GENERAL NOTE
General note Animated audio-visual presentation with synchronized narration.
500 ## - GENERAL NOTE
General note Title from title frames.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribers.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multilevel marketing.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Henry Stewart talks.
Name of part/section of a work Marketing & management collection.
-- Retail marketing
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://hstalks.com/lib.php?t=HST75.2022&c=250">http://hstalks.com/lib.php?t=HST75.2022&c=250</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://hstalks.com/lib.php?t=HST75&c=250">http://hstalks.com/lib.php?t=HST75&c=250</a>
Materials specified Series
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 141013
989 ## -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   09/21/2023 09/21/2023 Books
@2023 All rights reserved. C.U.T Library