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Principles of marketing : A value-based approch /

Principles of marketing : A value-based approch / Edited by Ayantunji Gbadamosi, Ian K. Bathgate and Sonny Nwankwo. - Basingstoke, Hampshire, UK : Palgrave Macmillan, 2013. - xxvii, 400 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780230392700 (paperback) : US$40.00

LCCN: 2013443144

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P65937 2013

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