Tourism and hospitality marketing : a global perspective / Simon Hudson.
Material type: TextPublication details: Los Angeles ; London : Sage, 2008.Description: xv, 467 p. : ill., maps ; 24 cmISBN:- 1412946867 (hbk.)
- 9781412946865 (hbk.)
- 1412946875 (pbk.)
- 9781412946872 (pbk.)
- 338.47910688 22
- G155.A1 H825 2008
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | G 155.A1 HUD (Browse shelf(Opens below)) | c.024944 | Available | BK0035796 | |
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | G 155.A1 HUD (Browse shelf(Opens below)) | c.029861 | Available | BK0038294 | |
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | G 155.A1 HUD (Browse shelf(Opens below)) | c.029861 | Available | BK0038297 |
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Includes bibliographical references and index.
1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
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