Strategic marketing communications : new ways to build and intergrate communications / by P.R. Smith, Chris Berry and Alan Pulford.

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Material type: Text

TextPublication details: London : Kogan, 1999.Edition: Revised edDescription: xii, 300 p. ; cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5411 SMI (Browse shelf(Opens below))	c.023607	Available		BK0030234

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Includes bibliography and index.

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