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International marketing / by Pervez Ghauri and Philip Cateora.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: London : McGraw-Hill/Irwin, c2006.Edition: 2nd edDescription: xxxiv, 664 p. : col. ill., col. maps ; 29 cmISBN:
  • 9780077108304 :
  • 0071111026 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .C375 2005
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Includes bibliographical references and indexes.

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