Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Material type: TextPublication details: Pearson Education ; London : FT Prentice Hall, 2012.Edition: 5th edDescription: xv, 578 p. : ill. ; 25 cmISBN:- 9780273740933 :
- 0273706977 (pbk. : alk. paper)
- 658.8/02 22
- HF5415.127 .H66 2008
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HF 5415.127 HOO Marketing strategy and competitive positioning / | HF 5415.127 HOO Marketing strategy and competitive positioning / | HF 5415.127 HOO Marketing strategy and competitive positioning / | HF 5415.127 HOO Marketing strategy and competitive positioning / | HF 5415.127 HOO Marketing strategy and competitive positioning / | HF 5415.127 HOO Marketing strategy and competitive positioning / | HF 5415.127 HOO Marketing strategy and competitive positioning / |
Includes bibliographical references and index.
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