From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
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TextPublication details: Amsterdam : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi, 376 p. : ill. (some col.) ; 24 cmISBN: - 9781856177733
- 658.827 22
- HD69.B7 D46 2006
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 69 DEC (Browse shelf(Opens below)) | c.031356 | Available | BK0044932 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HD 69 DEC (Browse shelf(Opens below)) | c.039264 | Available | BK00458421 |
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Includes bibliographical references and index.
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