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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2010.Description: xv, 188 p. : illISBN:
  • 9780470598825 :
Subject(s): Additional physical formats: Print version:: Marketing 3.0.LOC classification:
  • HF5415 .K68 2010
Contents:
Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415 KOT (Browse shelf(Opens below)) c.034974 Available BK00455370
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415 KOT (Browse shelf(Opens below)) c.035049 Available BK00455373
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415 KOT (Browse shelf(Opens below)) c.034973 Available BK00455379
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415 KOT (Browse shelf(Opens below)) c.035051 Available BK00458653
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5415 KOT (Browse shelf(Opens below)) c.035050 Available BK00455376

Includes bibliographical references and index.

Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.

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