Marketing planning : where strategy meets action / Stephan Sorger.
Material type:
TextPublication details: Boston : Pearson, c2012.Description: xxv, 323 p. : ill. ; 23 cmISBN: - 9780132544702 (alk. paper)
- 0132544709 (alk. paper)
- 658.8/02 23
- HF5415.13 .S637 2012
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.13 SOR (Browse shelf(Opens below)) | c.038360 | Available | BK00457800 |
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| HF 5415.13 ROG The Barclays guide to marketing for the small business / | HF 5415.13 ROG The Barclays guide to marketing for the small business / | HF 5415.13 ROG The Barclays guide to marketing for the small business / | HF 5415.13 SOR Marketing planning : where strategy meets action / | HF 5415.13 SRI Supply chain management / | HF 5415.13 STA Marketing strategy : A global perspective. | HF 5415.13 STR Strategic marketing : theory and applications for competitive advantage. |
Includes bibliographical references and index.
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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