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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2011.Edition: 8th edDescription: xvi, 368 p. : ill. ; 26 cmISBN:
  • 9781259010903
Subject(s): LOC classification:
  • HF5415.13 .W249 2008
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