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Big data MBA : driving business strategies with data science / Bill Schmarzo.

By: Material type: TextTextCopyright date: ©2016Description: xxvii, 283 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119181118 (pbk.) :
  • 1119181119
Subject(s): DDC classification:
  • 658.4/038 23
LOC classification:
  • HD38.7 .S349 2016
Contents:
Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
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Includes index.

Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

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