Strategic marketing management : a means-end approach / by Mark E. Parry.
Material type: TextSeries: (McGraw-Hill Executive MBA)Publication details: New Dehli : Tata McGraw-Hill, 2002.Description: ix, 275p. : illISBN:- 0071372229
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HF 5415.13 MUL Marketing management : a strategic decision-making approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / |
Includes Bibliography and Index.
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