Strategic marketing management : a means-end approach / by Mark E. Parry.
Material type: TextSeries: (McGraw-Hill Executive MBA)Publication details: New Dehli : Tata McGraw-Hill, 2002.Description: ix, 275p. : illISBN:- 0071372229
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HF 1416 JOS International marketing / | HF 5415 MAR Marketing research with SPSS / | HF 5415.13 FIF Strategic marketing management : planning and control. / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5438.4 JOH The One minute sales person. | HF 5635 ANT Management accounting : text and cases / | HF 5635 MCL Accounting : an introduction. / |
Includes Bibliography and Index.
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