Electronic marketing and the consumer / editor, Robert A. Peterson.
Material type:
TextThousand Oaks, Calif. : Sage Publications, c1997Description: xiii, 193 pages : illustartion ; 24 cmISBN: - 0761910697 (acid-free paper)
- 9780761910695 (acid-free paper)
- 0761910700 (pbk. : acid-free paper)
- 9780761910701 (pbk. : acid-free paper)
- HF5415.1265 .E395 1997
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.1265 ELE (Browse shelf(Opens below)) | c.045853 | Available | BK0052535 |
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| HF 5415.1265 CHA Emarketing excellence : planning and optimizing your digital marketing / | HF 5415.1265 CHA Emarketing excellence : planning and optimizing your digital marketing / | HF 5415.1265 DEN E-retailing / | HF 5415.1265 ELE Electronic marketing and the consumer / | HF 5415.1265 ELL Marketing on the Internet / | HF 5415.1265 INT Internet marketing : strategy, implementation and practice / | HF 5415.1265 INT Internet marketing : strategy, implementation and practice / |
Includes bibliographical references (p. [175]-181) and index.
Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips ... [et al.] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep.
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