Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.

Material type: Text

TextBurlington, VT : Gower, c2013Description: xx, 324 pages : illustration ; 26 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.126 ADV (Browse shelf(Opens below))	c.045513	Available		BK0052124

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Previous	HF 5415.1255 WIL Positioning for professionals : how professional knowledge firms can differentiate their way to success /	HF 5415.1256 BIC Cybermarketing : how to use the internet to market your goods and services /	HF 5415.1256 BIC Cybermarketing : how to use the internet to market your goods and services /	HF 5415.126 ADV Advanced database marketing : innovative methodologies and applications for managing customer relationships /	HF 5415.126 HAR Marketing the e-business.	HF 5415.126 LEW Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits /	HF 5415.126 LEW Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits /	Next

Includes bibliographical references and index.

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